EDII-Killikulam Agribusiness Incubation Forum organized a one-day workshop on ‘Actionable Insight Marketing’. Startups in and around Tirunelveli and Thoothukudi have participated in the event and gained insights on converting data into action in marketing.

Identifying actionable insights is one of the most important foundations for understanding how to do market research for marketing. Not every business has an in-house marketing partner or comprehensive marketing knowledge. KABIF came forward and conducted the workshop to find and flesh out the insights that pertain to marketing. The session covered different aspects including brand identity, segmentation, behavioural analytics, and customer retention, and elaborately discussed the integration of these ideas to formulate marketing strategies.

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